Access Vs Ownership

Hello everyone!

As I have mentioned perhaps once or twice, the every growing need for sustainability in the fashion industry is ever increasing. Fast fashion is something which most of us are guilty of, wearing items once or not at all. What we fail to remember that these items are made using fuels and materials.

It would be a more sustainable idea, to perhaps, share. If you know you will need a specific item once, surely the most sensible idea would be to rent it, or borrow from somebody else. Thus, this cuts out an entire production line when the use will not match the fuels used to create this product.

Understandably, some people would be against this idea, and believe that their purchase of the product limits usage to themselves. However I’m sure most people in their lifetime have experienced this sort of scheme, even if not explicitly described as ”borrowing.” For example the hiring of a prom dress perhaps. I’m sure most would agree that this would be too large an investment purchase to wear only once. With fast fashion the cost comes in the form of the environment, so why do we not take the same approach? It really does make sense.

A way in which this idea could really be launched would be through social media. It would be a handy way to find people near you who have items of interest. Platforms already exist such as Depop, which is more so for selling clothing. Whilst this is not exactly what I am proposing, it is a step towards more sustainability in the fashion industry, with the re-use of old or unwanted clothing.

Ownership is something that people do enjoy and take pride in when it comes to clothing. What I am trying to promote is merely a slight increase in borrowing, making fashion firstly-sustainable and secondly accessible. It really is a win-win situation.

Given that bloggers and social media stars have huge followings, platforms and thus responsibility, I could see their role being important in promoting such an idea. It is a collective responsibility which we must take an active role on, in creating an industry which we can be proud of.


My Tribe…

Hello everyone!

As a 19 year old fashion student, I can certainly say that fashion plays a huge part in my life. I am certainly a huge consumer of fashion, yet have noticed my habits change as I have become mostly self dependent at university.

90’s style is an influence for me.

Given funds are limited, (my part time job does not fund an extravagant lifestyle,) I have become more savvy when it comes to buying clothes. I am certainly drawn in by discounts and sales, and have learnt that all you need in some money, and lots of time to filter through your favourite shops to find the perfect outfit. I have recently seen how owning a staple wardrobe, as it were, can save you space, money, and a carbon footprint. In a world where fast fashion is a detrimental effect on our environment, it is our responsibility to really understand what we are buying. 

Garish prints are a favourite of mine.

Thus, I will purchase items with bright and vivid colours and patterns, which I know will match anything in my staple wardrobe. It really comes down to knowing what you own, and what you also will need in order to create your perfect wardrobe. Finding 4 year old jeans with the tags still on in the back of the wardrobe really doesn’t scream sustainability nor intelligence really…

I would say I have a range of style icons, and find it difficult to categorise my style, which is something I am quite proud to say. For example, I adore the outfits put together for the character Rachel Green in the 90’s sitcom ‘Friends,’ yet find huge inspiration in the more daring styles and prints worn by David Bowie in the 1970’s and 80’s. The way I see it, if you like it- wear it. It is easy to be pulled into the myth that you must have a consistent style which defines you. Contrary to the title of this post, you do not need to fit in with any tribe.

Thus, shops I like to shop in can range from Pretty little thing, and OhPolly, more popular shops, to individual vintage shops and charity shops. It really does help to shop around and find things which are A- Value for money and B- Items which make you happy. Money can buy you clothing- not style. That is up to the individual.

Trends I’m enjoying at the moment are A line cut skirts, a 90’s favourite, and extremely loud fur (Faux of course,) coats. These are certainly two popular trends at the minute, but are also timeless.

Therefore, take time when shopping and really think about ways in which to keep clothing sustainable. Donating to charity shops and clothing banks is always a good idea! However, let’s destroy the restrictions that the industry sometimes imposes. Style is subjective, so wear what makes YOU happy.


The Age of bloggers- Lily Pebbles

Hello everyone!

I have been following blogs for years, as somebody who has been hugely interested in fashion for as long as they can remember. However I have always seemed to have dipped in and out of following them, as I grew up, changed styles and interests.

However, I’ve always seemed to have had a constant engagement with London based blogger Lily Pebbles. Her blog has remained relevant to me, yet also has moved with the times. She focuses on Beauty, Style, and lifestyle, covering every aspect of her life really. The chatty yet mature tone certainly influences my writing, as I feel that it is important to find the right balance.

The funny thing is that I don’t completely relate to Lily’s style, yet I find myself clicking on her posts whenever a new one arises. This is due to her ability to put together a coherent, aesthetically pleasing most time after time. Her images she posts (usually modelling in,) are very professional looking, and she manages to maintain a consistent theme throughout. This is inspiring to me as she has reached a level of professionalism that wouldn’t look out of place in a popular mainstream fashion publication. She has managed this by teaching herself, and has now a following of 413 thousand, on instagram.

Moreover, her self made image on social media and the internet in general is a genuine one. She is not afraid to be real with her audience and transparent. This is a trait hard to come by nowadays in the image obsessed generation we now live in. She promotes a wholesome image for young girls, and simultaneously teaches women independence and encourages feminism in the modern day.

I find it inspiring that 8 years of commitment has gone into creating an area on the internet which represents her well, and goes to show that blogging is a job which takes skill and passion, contrary to what many mainstream media outlets would like us to believe. It is important to remember that blogging was not seen as a career back in 2010 when she first started, yet has now engineered an entire career around this one website. This just goes to show how the fashion industry and the industries it supports really are ever changing.

You can find her blog here at –


Introduction to me…

Hello everyone!

If you have come across my blog then I assume that you have somewhat of an interest in fashion! Here I will treat this blog as a sort of Catharsis for emotion over fashion, and everything that comes along side that, for example my views on relevant issues such as sustainable fashion or the fair-trade materials market.

Currently, I am studying for a degree in Fashion Marketing and retail design at the University of South Wales. For me, I feel using this blog to voice my ideas alongside my comprehensive studies, will only enhance my learning. Given fashion is a creative industry it only makes sense to be able to have a personal, creative platform to spread any ideas regarding the industry.

Growing up in the suburbs of London, I have been lucky enough to live in one of Fashion’s largest hubs. This has certainly been a huge factor is helping me decide that the Fashion industry is something I wish to pursue. However, as with most things in life, with time and age- comes transparency. I no longer look at beautiful clothing and merely admire it as art, what comes to mind is more cynical thoughts. How many people have been exploited in the name of this garment? How much pollution will we now see as a result of more of these garments?

As someone of my generation I do feel responsible for ensuring that Fashion, something I am passionate about, is not something that ultimately makes climate change a permanent problem. I personally feel that fashion in the modern day is about so much more that just style and taste, and as the industry evolves so must our approach to sustainability.

I would probably say that my wardrobe consists of mismatching items. I enjoy buying different pieces that aren’t very common, and think that it reflects my personality somewhat. It is, in my opinion, vital when it comes to personal style to be individual as fashion can be said to be everyday art. It is a reflection of each person to the outside world, and represents culture, art and engineering all in one everyday sight. Despite the phrase ‘don’t judge a book by its cover,’ there is not one living person who can confidently say that they are a complete follower of this saying. Thus, style and fashion is one way in which you can quickly tell the world around you who you are, without saying a word.

I hope you enjoy the posts to come and that my blog can help ignite ideas for you or at least encourage a different viewpoint or two! 


Simon Sinek’s take on Millennials

Simon Sinek’s stance on Millennial’s use of social media and technology is the truth that nobody wants to hear. His direct approach, adressing the lack of genuine human interaction in not only the young, but most of modern society is a harrowing depiction of what direction western society is heading in. As a 19-year-old living in this society, I can safely say that Simon’s way of highlighting these addictions is accurate, as a peer of Millennial’s I see this first hand, and of course fall victim to the allure of dopamine-fueled social media fad. However, it is easy to pin the blame on technology and penalise the youth for being disconnected from reality. Thus, I raise the question as to whether this is down to the fact that the baby-boomers, have managed to create a reality which something is the newer generations are desperate to escape from. Financial strain on the youth for example, the housing crisis, something directly affecting the youth. This however, is a direct effect of the actions of older generations. Thus, before pinning Millennial’s as ‘unfocused’, why not delve deeper into what they are diverging their focus from?
It is easy and, in my opinion, lazy, to group together generations under one name. 75.4 million millennial’s in the world. How is it possibly accurate to label that many individuals with one issue? It can’t be denied that there is a huge issue regarding social media addiction. However, Simon Sinek goes as far to label the generation as entitled. This shortsighted, and frankly pessimistic approach is undoubtedly inaccurate, as the social media issue is not directly linked to work ethic nor the idea of entitlement.

Therefore, I feel as a response to this video, and to all people who hold similarly bleak views of the youth today, those being labelled must prove them wrong. I have faith in our generation that we will not be thought of as lazy nor entitled, and this will be evident through the challenges which are specific to this generation. For example climate change and political polarisation. The way in which these monumental issues are handled in the near future will determine whether Millennial’s are seen as active and progressive, or mere social media ‘scrollers.’